MAKE UP FOR EVER

What it is:
A liquid converter that transforms powder formulas and pencils into smudge-proof, long lasting makeup. 

What it does:
Aqua Seal instantly converts your favorite makeup products into waterproof formulas. Its lightweight, liquid texture intensifies pigments and shimmer for a dramatic, long lasting result. 

What it is: 
An innovative, bold lipstick that provides long-wearing, show-stopping color and endless creamy comfort. 

What it does: 
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish. 

What it is formulated WITHOUT: 
- Parabens 
- Sulfates 
- Phthalates 

What it is:
A universal setting spray that locks in makeup and keeps color fresh. 

What it does:
A lightweight, non-sticky secret weapon for longer lasting makeup, Mist & Fix creates a sweat-proof, rub-resistant barrier for fresh-looking makeup that lasts up to 12 hours. It increases hydration for a silky, smooth appearance and won't dry skin out. This product is formulated with a complex to boost oxygenation and deliver a healthy-looking, radiant glow. 

What else you need to know:
This formula is ideal for all skin types, and should be applied as the last step in your daily makeup routine. It is dermatologist tested and alcohol-free. 

Research results:
In an instrumental test on 15 volunteers measuring makeup lasting 12 hours after Mist & Fix application:
- 12 hours of wear 

In an instrumental test on 10 volunteers measuring hydration after Mist & Fix application:
- 40% increase in hydration after 2 hours

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear. 

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin. 

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern: 

Texture: 
Mattifying Primer reduces shine for oily skin. 
Smoothing Primer evens the skin's texture. 
Hydrating Primer preps normal skin and restores balance. 
Nourishing Primer moisturizes and comforts. 
Redness Correcting Primer neutralizes. 

Tone: 
Radiant Primer Blue adds radiance to light skin. 
Radiant Primer Pink adds radiance to light to medium skin. 
Radiant Primer Yellow adds radiance to light to medium skin. 
Radiant Primer Peach adds radiance to medium to tan skin. 
Radiant Primer Caramel adds radiance to dark skin. 

If you're not sure where to start, try the Smoothing and Hydrating Primers. 

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director 

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:

Texture:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.

Tone:
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.

If you're not sure where to start, try the Smoothing and Hydrating Primers.

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.